-Allentown, Bethlehem, Easton, and sometimes Emmaus.

Welcome to "Lehigh Valley with Love" podcast.

-Hello, and welcome to the "Lehigh Valley with Love" podcast.

I'm your co-host, George Wacker.

Here's your other co-host, Tyler Rothrock.

-Still me.

We have a special guest in-studio with us, the founder and CEO of Good Beauté -- we have some products there -- Kimberly Hairston-Hicks, everybody.

And the crowd goes wild.

-Yay!

-Yay!

Thank you.

-Yeah.

Thank you for coming.

-No, thank you.

It's my pleasure.

-Yeah.

-We're excited 'cause this is an actual -- -Yeah, it's a tangible thing.

-Yep.

-This started -- It started in your brain.

-In my brain.

-And now it's -- it's on shelves.

-It's here.

I birthed it.

It was like -- -Can you tell us, like, a little bit more about what this is?

And then we'll kind of get into how you did it.

-So, Good Beauté is a three-step simple system with vitamin C for black women.

-Mm-hmm.

-So what I say is, my mission is to improve the lives of black women and our skin.

-Mm-hmm.

-So it's not just a beauty company or a skincare.

So, what you have there is the vitamin C cleanser.

So, that would exfoliate even your beard.

Although I did not make this for you, but it would exfoliate your beard.

-But what -- Like, what is, um... You say "for black women."

How is our skin different?

-Me and George aren't the clientele.

-We are not black women.

-But we were talking earlier.

I have a problem.

My mom always yells at me about not wearing suntan lotion.

And you said how it's important every day, no matter if there's sun.

Is that -- Is that kind of what -- -So let me set the record straight for all people.

Even aliens should wear sunscreen and SPF 30 or above every day.

I have -- -Every day.

Every day.

-Every day.

When it's cloudy if you're just not hanging out on the beach, even if you're not gonna be outside in an extensive period of time.

Because what people don't know is, our phones have blue light.

And that is just as damaging sometimes as the sun, because we're in front of it all day every day.

And some of us tell us they sleep with a phone.

-Yeah, yeah.

-George?

-I don't, like, sleep with the phone.

-Oh, well.

-Yeah, it's just a very -- -It's near my -- It's near my bed.

-It's a platonic relationship.

-It's fulfilling, though.

-We had a falling out.

-Fulfilling.

-So what you're telling me is literally, the light -- the light from this affects your skin.

-It's called blue light from your tablets.

Yes, it is actually the glare.

It's almost as damaging as the sun.

And the reason I did it for black women -- one, because I'm a black woman.

And I worked for the industry giants that were not actually addressing our needs.

And in fact, black women think because we have melanin in our skin, which is magic, we don't need an SPF everyday.

-Mm-hmm.

-And it's a misnomer.

We do need it.

Our skin can -- We can get cancer just like anyone else.

And, in fact, if we don't protect ourselves and don't go get tested, we are more likely to actually die from cancer.

Which I know that's kind of a downer, but the fact remains we need SPFs sunscreen everyday, just like everyone else.

-What makes it better for a black woman's skin?

-Than -- -Why is it special?

-Because the reason -- There are a couple reasons.

One, because most black women don't wanna use an SPF because it leaves, like, this white cast -- a white film.

Now, if your skin is lighter, it kind of melds in.

You don't -- You can't tell.

So I developed an invisible SPF that literally will disappear on the skin.

I mean, it is a beautiful product.

I work with a chemist that I love and adore.

And at first, they told me it can't be done.

"Oh, it can't be done."

-Yeah.

How did you -- I mean, back up a little bit 'cause I wanna learn about -- -Yeah, 'cause I've had ideas and people would say, "That can't be done."

And I just take their word for it, 'cause a lot of them -- they're just crazy ideas.

-You know what?

This just happened.

I never understood why they didn't make Nutter Butter cereal, right?

-Oh.

-Nutter Butter cereal, like the candy bar?

-Yeah.

-Okay.

-And for -- for years -- this was like, 15 years ago -- I'm like, "I don't know why they -- they don't make this."

I'm trying to, like, chop them up.

-Do they make it now?

-Now they make it!

So how -- She's like, "What is --" -She's like, "Who are we with right now?"

-No, no.

This is great.

This is great, no.

-What is your background, then?

I know you worked at some of the bigger companies.

-Yes.

-Like, can you tell us a little bit about... -So, I've been in marketing for about, I would say, almost 20 years.

And I actually started my career off at Coca-Cola, but then shortly after was hired at L'Oréal.

And I received my MBA from Clark Atlanta University in Hot-lanta.

-Oh.

-And when I started working for L'Oréal, I really got excited about innovation and how to develop products.

And of course, I worked with the chemists.

I'm not a chemist, although I play on TV.

But -- No, kidding.

But I do love the art of developing something that didn't exist, especially when people tell you it can't, that consumers really do need.

I mean, black women, we need an SPF.

And if we wanna wear one, we don't wanna sacrifice and have it just kind of ruin our makeup or ruin our look.

-Sure.

-So, we are beauty consumers, and we wanna have the same type of quality products as everyone else.

And so that was my -- my driver.

-What was your jumping-off point?

So you're working, and then what went -- what happened for you to go, "I wanna leave my job and do something that is very risky."

-That's scary.

-Yeah.

So, what happened -- the reality was, I got married.

And my husband, you know, drove me -- took me away from the city where I was loving -- -I thought you were gonna say, "Drove me insane."

-Yeah.

Wait a sec.

What is this?

-He does drive me insane.

But I was working in New York City, living in the city, you know.

I was just having -- just a single woman.

-Mm-hmm.

-And once I got married, he moved me all the way out to Flemington.

So it was difficult to get back to New York City.

-Flemington is not like New York City, if you've ever been there.

-No, it's farm, it's country.

But I love it now.

But that was reality.

I was -- You know, that two-and-a-half commute every day one-way was just not gonna make it.

But I still had a love for beauty.

I still had a love for marketing.

So, you know, thankfully, it gave me the opportunity to say, "Well, go follow your dreams," and what is it -- What do you wanna do?"

And I was like, I always wanted to develop a skincare line.

And I'm doing just that.

Right now, my consumers are coming directly from online.

They can get my products at goodbeaute.com.

See, I'm always a marketer.

-Yeah.

-It's all right.

-Follow me at Good Beauté on Instagram and Facebook.

But -- No, seriously.

Um, you know, we sell online.

And it's doing really well.

I launched October 23rd, on my birthday.

-Yeah, it's your birthday.

-I mean, you're not even, what, six -- -Six months.

-Yeah, you're not a year.

-Coming on six.

No, I'm not a year yet.

And 30% of my purchases are repeat.

So I know I'm doing something -- I got a note today, just to give you.

And a woman said she got my products today, and she said she felt blessed.

And I -- And I really, I said, "This is why.

This is why I do this."

I really want to improve people's lives, but also making sure their skin -- -When -- So when you worked for the other -- the bigger companies and they -- and they did tell you that what you were trying to do was impossible, where did the -- where did the drawback come from?

Was it they didn't -- they didn't think there was a market for it, or was it they didn't wanna invest and try to figure out something?

-It was really investment.

So, it was -- you know, most of the big companies feel like, "Okay, let's develop skincare for general market," right?

-Right, right.

-And then it'll fit.

I mean, it's just a -- it's a numbers, you know.

And -- And realistically, black women are the drivers of, I say, culture, and what is hot.

And usually, once it's done there, it -- you know, the general market picks it up.

-Mm-hmm.

-But it does cost, you know, money to invest specifically in this consumer.

I tested over a year to make sure that these products work.

Now, I was testing on a smaller level.

-Mm-hmm.

-But when you dial that up, I just wanted to make sure the products work.

And the bigger companies are not just doing that.

And that was my passion.

I really felt like -- I'd been in board meetings with equity companies.

I'd been in the big corporate, you know, meetings with all these guys saying that this is how it's done.

And I feel like there needs to be -- there needs to be a change in beauty.

And really, you know, we spend more -- we're 12% of the population, but we spend 30% of all hair care products.

-Okay.

-Huh!

-So if you can imagine such a small group's over-indexing, spending more than any other -- -I got you.

-I'm using that all the time now.

-I think I over-index on... -Beer?

-Beer, right.

-You might.

You might.

You might.

I don't know if that's a good thing, but -- -No, it's not.

-No, yeah, no.

But so, it's just sad that when I look for investors, they have to believe in my mission and they can't change it.

-What's the process of that?

Is it a lot, like, who you know and networking?

-It is.

From what I can understand, just like anything else, it's all about networking.

And right now, one of my dear friends -- her name is Kay Lucas -- she introduced me to a -- a new investor group that's really looking to support women of color in their initiatives.

And there are tons out there.

There's just different stipulations.

But now I have to just go in front of them and network and talk.

And there's -- The difference between my company and other companies is one, is that I do give back to my community.

-Yeah.

-I'm just not taking from the black community and saying thank you.

I actually give $1 back for every product that we sell.

-Hmm.

-And right now, I donate to a not-for-profit called Prom Scholars out of Trenton, New Jersey.

-Oh.

-Yeah.

So, they -- We help educate young girls, but we also help them get experience to the prom.

-Is it different when you're speaking on behalf of your baby than this company?

-To me, I liken it to, this is my baby.

So when I present it to the world, I'm like, "Oh, she's so beautiful."

Everyone may not think she's as beautiful as I do, but they can agree she's pretty dang cute, right?

-Yeah.

-So it is a different approach for me.

-Uh-huh.

-And I live, I sleep, I love this -- this brand.

And, you know, moreover, I love black women and I want us to, of course, have the best in beauty.

-Right.

-And so as I expand my company, I will continue to look for things that we -- we need to develop.

-You've found -- You have a market, right?

Do you think social media, Instagram, is -- has almost made it easier for companies to find their consumer directly?

-Absolutely.

I think social media -- People, I mean, there's some negative sides of social media, of course.

But for my business, it has really helped me help the playing field that right now, when I do a sponsored post, I can target -- I call them beauty secrets, but I know what they're watching.

-Mm-hmm.

-I wanna target the age, where they live.

-But do you know what we're watching?

-Well, I don't know what you're watching.

-I don't think you were targeted.

-Well, you're not my target.

-Does somebody know what I'm watching?

-Tyler, if you start getting ads for this, I'm -- -If you do, you let me know.

-Right.

-'Cause I need to shift my marketing dollars.

But, no.

But seriously, I -- I'm able to connect specifically to the women that I want to connect with.

-Mm-hmm.

-And of course, just like anything else, they have tons of people throwing ads at them.

But I'm hoping that there's something about my business, that Good Beauté is about being good.

-But also, though, you're connecting with -- you know, you're making them feel good about their purchase, you know, in a way.

-Yes.

-'Cause not only is the money going there but you're also -- you're saying you're empowering black women.

You're saying, "made for black women by a black woman," you know?

-Yeah.

-Very simple and tested on -- formulated, tested, proven.

Through my tests, you know, 90% of the women saw results within 10 days, which to me is unbelievable.

But that just says one thing.

One, we need to take better care of our skin.

-Yeah.

-We really do.

-Yeah.

-We do a great job on our hair as black women.

But our skin is kind of like, eh, you know?

-I think that goes for almost everybody.

-Everybody.

-'Cause we -- I don't.

We were taught -- you said, "Wear sunscreen every day."

-Yeah.

-I wear sunscreen maybe three times a year.

-I've gone to the beach and not worn it.

-Oh, my goodness.

-Like, that's probably bad.

-Yeah.

It is bad, because honestly, that sun is so damaging to your skin.

-That's sort of scary now.

-And single day, you need to wear an SPF 30 or above.

I'm gonna leave my Good Beauté for you just to get your started, because it really does work.

And you need an SPF everyday.

And people don't take care of their skin, but your skin -- you only have one skin.

-Yeah.

-You can shave your head.

-True.

-You can't do any-- If this messes up, this is it.

-I have one -- I have one story I wanna tell.

-Okay.

-I only have, like, one experience with makeup that I -- -This is not makeup, though.

-It's in the same -- Like, just throw me a bone, all right?

-Okay.

-All right.

Just as I wanna hear this story -- -Okay.

-I do, too.

-I'm very interested.

George and makeup -- Yeah, I wanna see where this is going.

-Okay.

-I must've been, like, probably like, a junior in high school.

-Even better.

-And I had, like -- I had, like, this horrible zit, right?

It was, like, here.

And you know, when you're in high -- Like, my life is ruined.

-Right.

-'Cause that night, we're going to a basketball game with a rival school.

-Oh, yeah.

-And I think there a girl there.

I was like, I got -- -You gotta be hot.

-But I'm looking.

I'm like, this zit is horrible.

What do I do?

So I took my sis-- -You name it.

-Oh, God.

-I took my sister's foundation.

-Oh, George.

-And I covered it up.

-Hmm.

-And I looked pretty good.

And I'm like, all right, you know, that's what it's for.

I saw girls do it.

I didn't, like, do my whole face.

-You just did that spot.

-I just covered the zit.

And then I go to the game, we're all hanging out.

And this girl's sitting next to me.

She's like -- -Oh, no.

Don't do it.

-She goes, "Are you wearing makeup?"

-Oh.

-Like, loud.

And I'm like, "What?

-Over the spea-- over the PA?

-What?

What?

Absolutely not!"

I need to go to the bathroom.

-Actually, no.

"Yeah, somebody put that on me earlier."

-I was like -- and I don't even know what I did.

I'm just like, "I guess.

You don't wanna see it without the --" -That just shows you that even if you have, like, bad skin, makeup can't cover it all, right?

-Uh-huh.

-So it's best to have the foundation of good skin.

-It definitely didn't for me.

-So this stuff will actually improve your skin.

-It'll improve -- -So you don't need the -- -You -- I will say, I do a social media post on Saturdays called the No Makeup Challenge Saturday.

And basically, it's to encourage women to not wear makeup.

Well, the reason sometimes they don't wanna do it is because they don't want -- they don't like what's underneath.

So Good Beauté helps you to love what's underneath.

So it helps with wrinkles... -See, that's good marketing, too.

-...dark spots, hyperpigmentation, hypopigmentation.

Vitamin C is the magic ingredient to -- that drives and powers my brand.

-All right.

So blemishes on the skin, is it irreversible, you know, or... -So, certain things are.

-Is it better to get out ahead of it?

-It is better to get out ahead of it.

But dark spots, usually from a -- you know, some acne or sun damage -- can be corrected -- course-corrected.

But there's some things that, you know, of course, like, wrinkles or scars.

-Like scarring.

-Yeah.

Like, certain things, it is what it is.

My brand actually does help the skin look healthier, gives you that glow, starts to regenerate the skin where it's not -- Where you have some dark spots, it can remove it.

-Men can use this stuff too, right?

-Yeah.

My husband -- I will tease him.

He probably will hate this, but when we first met -- -Todd's gonna cut your funding.

-He is.

So don't let him see this.

But he actually -- Before we got married, he didn't use an SPF, didn't really cleanse.

I mean, he just really thought, oh, water and Ivory was all he needed.

And he has a bald head.

So... -He's got more surface area.

-I told him, like, every day.

So when we met, I mean, I sent him to my dermatologist and I was like, "Listen, you've gotta get a ch--" you know, "If you're around me, you gotta step your game up," so, "and get your grooming intact."

And now he is my best consumer on many levels.

Believe me, he walks around.

I tell him he's my publicist because he'll say, "I'm using Good Beauté.

Look at my skin."

'Cause people will tell him, "Your skin is glowing."

He's like, "Oh, yeah.

"My wife owns a skincare company, Good Beauté.

Look."

So I'm like, "Yeah."

So men, absolutely.

-He's just trying to get some ROI.

-That's wrong, but probably true.

Probably true.

-Well, what made you, like, you could've gone any way with, you know, skincare, even for black women.

What made you want to kind of almost educate on improving this?

-And along with that, too, in the same vein, like, you didn't have to leave your job, you know?

-Yeah.

-You did-- You chose to do that.

-Yeah.

I wanted to make sure that I had time to build my family.

-Right.

-And my husband and I have a bonus daughter.

When we met, she was 9.

-Okay.

Oh, okay.

-You know, now she's going on 21.

No, no.

She's great.

But it's -- I wanted to have that family and I -- I had to sacrifice the corporate life, you know, in order to do that.

-It's hard.

-I always have considered myself as a feminist, but someone told me that I thought was great.

She was like, "No, I'm a humanist."

And I feel like there -- there should be sacrifices for everyone.

-Sure.

-But most likely, for that occasion, he wasn't gonna move to, you know, Montclair or Brooklyn.

-It's a partnership.

You gotta... -But sacrificed on other things.

-Yeah.

Mm-hmm.

-So, I mean, to have a wife that says, "Okay, I'm-a start my business and not have an income," that's a pretty strong guy... -Brave, yeah.

-...to say, "I believe enough in you to go, you know, drive this and make it happen for us."

-So where it all started, you -- you said earlier that you're from Piscataway.

-Piscataway, New Jersey, home of the Chiefs.

Sportstown, USA.

-Is it really?

Is it Sportstown, USA?

-Oh, it has, like -- We produce some of the top athletes... -Oh, I can see that.

-...in the NFL, NBA.

-Who's, like, the most -- We have Saquon Barkley.

-Um, Malcolm Jenkins... -Okay, yeah.

-All right, yeah.

-...Super Bowl champion.

-Yeah.

-There's so many of them, I couldn't even name.

-No, that's up there.

-Are you an Eagles fan?

-I am not.

Ooh.

-Why did you say it like that?

-'Cause I am a Giants, die-hard fan.

-Well, we have Saquon from there.

-See, here's the thing.

I'm okay with -- For the record, it's okay to be a Giants fan if you live in this area.

They're close.

It makes sense.

-And because of Saquon.

-It's okay to be an Eagles fan, obviously.

-Yeah.

-Jets fan, gotcha.

-Yeah.

-Baltimore Ravens fan, totally.

Redskins fan, I guess.

Dallas fan, you're just -- -Yeah.

-I don't even -- like, what?

-You just -- You suck.

-Thank you.

-Yes.

Yes.

-When I see Dallas fans... -How do you grow up here and be a Dallas fan?

-...I don't understand it.

-If you're from -- I had layover in Dallas once, and I was there for longer than I -- anyway.

-My bonus -- My bonus daughter is a Dallas fan.

-Ooh.

-And we boo her every -- -Todd.

-No, he's not.

He's a Giants fan.

-Okay.

All right.

-We -- We are on the same team, always.

Knicks, Giants -- That's how it rolls.

-That's good.

'Cause I -- Do you ever meet a guy or a girl who's like, "I like the Phillies.

Uh, I also like the Cowboys.

I'm a big Edmonton Oilers fan."

-Yeah.

-And it's like, "No, you're not.

You don't like any of these teams."

-No, no, no, no.

-I think we can unite this country on not being Dallas fans.

-'Cause why?

Why?

But, there's no good answer... -Except for Dallas, obviously.

-Yeah.

-Unless you live in Texas.

-This doesn't air there, trust me.

-Good.

We're good.

Not yet, but.

-You have an athletic -- You were saying that you ran?

-I ran.

-You had to make a decision yourself on -- -Yeah.

I actually ran track.

I was pretty dang good.

You know, I can't remember all my times and scores, but I did the 100.

I actually did the 400, 4x4.

The -- You know, I was a relay -- I mean, I did all the stuff.

-Mm-hmm.

-And then I started doing hurdles, and got really hurt.

-Mm-hmm.

-Had two scholarships either to go to King's or Montclair.

And actually, when I got to college, I didn't wanna run anymore.

I-I was done.

-Yeah.

-And my -- my Olympic kind of dreams were kind of shattered based on my injury, and... -Were you that -- like, that good?

-I was pretty good.

I mean, I was pretty good and I felt like... -Man, that's a bummer.

-It just was not, you know.

And I -- you know, my dad -- Of course, I have three brothers.

-Mm-hmm.

-But I was the best athlete in our house, I'll say that.

-Yeah?

Are they listening?

-Hopefully, they will not see this.

But my dad would say it all the time.

He was like, "Kimmy, you're such a --" -She'll be like, "Guys, my show's on PBS.

Nobody watch it."

-Yeah.

Nobody watch it.

And then the other day -- I told you my bonus daughter, she now is running track.

-Okay.

-So I told her, I said, "Listen.

You are not faster than I am."

And she was like, "Oh, I know I could beat you."

We went out there like old-school.

I told my husband, "Set the clock.

We're going out there."

-Oh.

-We're doing a -- maybe it was a 60.

I can't really -- a 60-yard dash.

But we did it in our grass.

-Mm-hmm.

-And I will tell you, it was so close.

He said she won, but I think that was just sympathy.

-Nice.

-Sympathy.

I thought it -- It was like, "You don't want us --" you know, you know.

-He knows it's like a -- -Your mom beating you at a sprint.

But I told her -- I know it.

And I did it in jeans.

-If I ran 60 yards in jeans right now -- -Yeah, right.

There's one video, Tyler -- -Do not talk about videos.

-Okay.

-Go ahead.

What is it?

-The one where you ran -- you were running down the street and you fell.

-Okay, okay.

-And your arms we're all -- -Yeah.

I cut my hands.

-Maybe we can -- I don't know.

-No, we're not.

We're not referencing that.

-We can't put that on TV?

-The video?

-Yeah.

-No!

-Oh, okay.

-During the show?

-Do it, do it, do it.

-I don't know.

-Do you wanna get fired from this show forever?

That can't be on-air.

-Don't put that video on.

-Okay, don't put it on.

-Oh, man.

Sprinting, that -- -Yeah.

-You said sprinting.

That's where you can get hurt.

-I mean, I took off.

Now, she can beat me in long-distance now, 'cause I do three miles, four miles.

-It's harder to sprint when you're getting older.

-Yeah.

-I mean, I'm not -- I'm just saying, it's -- myself.

-Hey.

No, no, no.

-I am not speaking for you.

-No, it is.

And I told her, "Give me a month."

I-I still feel like I can beat her.

I really do.

-Really?

-You should secretly train for your next -- When you talk to your chemist for your next business, to come up with... -The clear -- You can make the clear.

-...something that I can put on my knees and my joints that don't make it hurt so much.

-I think that's called steroids.

-Yeah.

They already invented -- Don't do that.

But I -- Yeah.

-These will not improve your athletic ability.

-Just your skin.

-Maybe.

-Yeah, just skin, but I'm gonna be -- -It'll improve your looks so don't have to worry about your athletic ability.

-I'm gonna talk to Todd and I'm gonna invest on this.

We're gonna get with the chemist, and we're gonna have this other product.

-Some knee.

-Some knee cream so I don't limp.

-Actually, it's interesting for -- When you meet with a chemist, like, how did that -- Like, how do you do that?

-How do you meet a chemist?

-So, in my career, I've always worked with chemists.

-I didn't -- I wouldn't even think of that.

-Every company -- Even Coca-Cola, they have chemists, 'cause someone is putting these products together.

So that's why STEM programs -- Not to plug something else, but STEM programs are very needed, of course.

We have to make sure the sciences and things like that.

So I worked with a chemist, and always have said, "Okay, here's my brief.

Here's what I want to do."

And so as marketers, we will say we wanna, of course, solve the world hunger, right?

-Mm-hmm.

-Uh-huh.

-But I said, "This is what I wanna do.

I need a product that is --" I started with the SPF.

"I want an invisible SPF that, of course, protects, but also doesn't leave that white film."

-Mm-hmm.

-And of course it's like, "Oh, I don't --" you know, "Can we put color in it?

Can you make it tinted?"

And those things already exist.

And if don't want to have makeup on, that -- -Right.

-Why do I wanna do that?

So you know, you work with a chemist -Really?

-Yeah.

Yeah.

-Oh, so you went through a bunch and you're like, "I don't -- This isn't up to my quality and..." -Yeah.

One of my lessons learned, I started with a person -- I won't mention their name, of course.

But I started with them for about six months trying to develop the product, and spent a lot of money 'cause you have to pay the people.

-I think I put on too much.

You want some?

-You did.

You put on too much.

-Here, take it.

-I'm not rubbing it in.

-Oh, I'll rub it.

-Oh!

-Todd?

Todd?

-So, now we're -- -I had a little too much.

-And smell it.

-I'll take some.

-Actually, that smells really good.

-It smells -- Now you're gonna need some water.

-Oh.

-But, yeah.

-Do we need water?

-I love my products, so I'll rub it, but not on your face.

This is the cleanser.

This is the -- -I can feel it.

It's got -- What is in there?

-It's vitamin C. It has real natural orange.

-There's, like, bees in there?

-This is for your face?

-This is for your face.

-Oh, okay.

-Yeah.

It has orange extract.

-Oh, yeah.

It's got those things on it.

-Yes.

The vitamin C -- -Now you can't touch anything for a little while.

-No, don't touch anything.

But it feels great.

Now, what you could've used that you -- -Sorry.

-That's okay.

-Let's just put it all on.

-Yeah.

I'm gonna put it on the back of your hand, right?

-Okay.

-So, okay.

And my hands are so greasy, it's not coming out.

-Ooh.

-That's all you need.

-And I just rub this in?

-Rub it in.

If you put it on your face, you really will 'cause now you have -- -It puts the lotion on -- -Oh, my God.

You guys.

And this is the serum.

We've went literally -- -Opposite direction.

-You guys are not beauty guys.

I forgive you.

-What?

-We're trying!

We're trying!

-I forgive you, but I wanna put it -- let me use your other.

Ooh, sorry.

-We're going outside of our comfort zone.

-Let me -- Give me your other hand, please.

-Can I rub this in, as well?

-And this is the vitamin C serum.

-This smells good.

-This really smells.

I mean, honestly, it does smell good.

-If you have dark spots, hyperpigmentation, you know, even this actually puts back the collagen in your skin and it definitely gives you that glow.

I have makeup on now, but normally, I do not wear makeup.

Normally, I will tell you, this is it.

-Obviously, we're using it.

It feels good.

Smells good.

-Smells good.

-It's gonna be beneficial.

So white people -- -The chemist is good.

-White people can use -- White people can use this, as well.

I mean, obviously, you're marketing it and it's gonna, um, you know, it's geared for black women.

But if you were to use some as a white woman, it's good for you, too, but it's not -- -Absolutely.

I mean, I developed it, of course, for black women.

I tested it, formulated it for black women.

But vitamin C has wonderful properties for all skin types.

So of course, you know, I welcome, you know... -You're not gonna turn down a sale.

-Of course, I'm not gonna turn down a sale.

And I've had, on social media, several people that don't self-identify as black, but are Spanish, Latina.

-Guys, should I get this?

-That's them calling right now saying, can they use Good Beauté?

Yes, you can.

-Hello?

Yes.

Okay.

Five bottles?

We are good.

-All right.

Cha-ching, cha-ching, cha-ching.

-They're calling in.

-Very professional.

-I love it, I love it, I love it.

-I can't believe my phone is on.

-No, I love it.

-I'm sorry.

-No, but seriously.

I've had people ask me, "I'm a woman from Brazil."

She said, "I am -- I'm Brazilian with lighter skin.

-Mm-hmm.

-Can I use your product?"

Absolutely, you can use it, especially in Brazil.

You should be using an SPF every day.

-We try to always ask, like, a message that you would give somebody that's possibly in -- maybe out there that wants to do what you did.

Not necessarily a skincare line, but anything -- If they wanted to -- -Step one, call Todd.

-Call Todd.

-Don't call Todd.

-We're gonna call Todd.

-I have that on lock.

-But what message would you give, like, uh, like, uh, somebody dreaming to start their own company?

-Yeah.

-Go out and take a chance.

-I will say that a lot of times, people don't do things because of the fear.

And I don't think sometimes it's the fear of succeeding, uh, not succeeding.

I think it's the fear of succeeding.

And I think that was what had been in my way.

Like, I was -- And still, there are days that I feel very fearful.

But you gotta get beyond that.

And you gotta get beyond kind of the obstacles, because beyond that there is truly a miracle.

And of course, as an entrepreneur, there are ups and downs every day.

But when you succeed, those ups are just so much more gratifying.

And so I would say, do it.

Not just about business, but if there's something that you've wanted to do, go do it.

Because what is the worst that could happen?

-Yeah.

-You could have a podcast in your attic.

-You could be pretty dang successful and live your dreams.

-Yeah.

-So, yeah, absolutely.

Go for it.

Go for it.

-And of course, just like the person who just called me to try to get some of this... -Yeah, yeah.

-If somebody wants to buy it, where do they go?

-They go to goodbeaute.com.

-And it's goodbeaute, B-E-A-U-T-E.

-With the little thing on it -- the little thing on it.

-Good and then -- Yes.

-The French thing.

-Yeah.

Beauty with an E, not a Y. You have to be a little different in marketing.

So, Good Beauté.

-Absolutely.

Well, I think we wanna thank you so much for coming on.

This was a lot of fun.

-Aw.

-This was very fun, and informative.

-And I am taking this home with me.

-You should.

You should.

And please -- -I feel like I've been lectured by my mom in a good way.

I think you -- -So, this is for you.

And this can go to someone else.

Yeah, you know.

Just try the SP -- And I will tell you, when you run out, if you love it still, repeat, buy, and post.

-I will.

I will.

-Please.

-See that, Tyler?

-You know, he's my spokesperson.

Listen, okay.

Viagra was not meant to do what it was -- -Todd!

-No!

No, no.

Viagra was meant to grow hair, right?

And it -- -Do I look like the Viagra -- -It had other benefits.

-Do I look like the Viagra spokesperson?

-Listen.

Listen.

And that's a wrap.

-Thank you for watching the "Lehigh Valley with Love" podcast, filmed at the PPL Public Media Center at PBS39.

♪♪